5 Types of Lenses for Cinematography

Great cinematography can be achieved through the use of different lenses of camera. Film makers do not just take a shot of a scene without changing lenses because every scene has lenses that need to be used. Since every scene is important, they need to be emphasized and highlighted. So to imagine how the filmmakers are going to that, it is really going to be interesting! For you to know the types of lenses for the cinematography that the filmmakers are using, you can read below the 5 types of them.

The five types of lenses are:

  1. Zoom lenses

This is the most frequent type of lenses for cinematography, the zoom lenses or the varied focal length lenses. Some camcorders and video cameras frequently have the zoom lenses right away from their boxes. The camera that can do telephoto or the wide-angle shot in just a push of the button it has zoom lenses. Whether you can do zoom in and zoom out in the lens, it is what you called zoom lens.


  1. Prime lenses

The prime lens, which is also known as a fixed focal length lense, cannot be zoomed in or out. This means that the filmmaker needs to hold the camera and stay closer to the subject or need to change lens with narrower view. If he wants wider composition, it is either he physically move with the camera and turn away from his subject or change the lens with wider view.

  1. Telephoto lenses

This telephoto lens can get into the details of the subject. It can be compared to the zoom lenses. The image can be optically enlarged so it can show the finer details from the object that is quite far away. The telephoto lenses are great when a filmmaker need to take distant shot and keeping their actors away from danger as well. It can create an illusion that the actor is just a matter of feet away from the moving vehicles.

  1. Wide-angle lenses

The wide-angle lens is opposite of the telephoto lens. This can have wider and broader view and good for filming distant objects. So if you would like to take a shot of a mountain or ocean and forests, the wide-angle lenses are great to use.

8mm Handheld Motion Picture Camera

  1. Normal lenses

The normal lens is the halfway between the telephoto and the wide-angle lenses. The normal lenses can imitate what a person’s eyes are seeing. It is without getting too near to your subject or distorting and compressing the range of distance among the objects that it targets.

To know if those lenses will be working well with the sequence that you need to take on your film you can do the MTF testing from a MTF Testing company. It is important that there is testing that will be done to the lenses to ensure good quality of a film. The lenses are the key to a great cinematography so it is necessary to have the testing to achieve it.

4 Basic Steps in Creating Corporate Video Production

In creating a corporate video production, there are basic steps that are being done to make sure that it will be flawlessly watched by the target audience. Making an outline or following basic steps will make it a bit easier for the corporate video production team to be successful on their project. The corporate video should always have a purpose on why it should be produced.

Here are the 4 basic steps to follow in creating corporate video production:

Gathering of Information

Before starting to think creative ideas, you can create first the outline of the project that you need to do. Decide what you wish to accomplish and identify the proposed viewer. You need to explain on how the video is going to affect your viewer. Would you like to motivate them, inform or just make them feel a fresher memory? The ideas on the project should encompass everything that you want to try to accomplish. When you get this done, you can make additions of other essential elements that are needed.

Choose the right set up

It is important to choose the right set up that is needed for your project. The different types of format you can choose are: interview, documentary, story based, video magazine and talking head. Choosing the right set up depends on the project that you want to create. If it is an educational video, documentary would be the best format. If you need to make a short story about a brand, story based can fit to it. Carefully determine what best format fit to the project you need to do.

Select an approach

After you have chosen the right set up, it is essential to select an approach that can be very effective. It can be a formal or informal approach. So if you choose documentary, someone will be narrating on the video like real people telling their personal stories. There should be a style on the corporate video that you will be introducing.

Add appropriate essentials

Once you already have the right set up and approach to your corporate video, you can decide on which appropriate essentials that is right for the project. You can consider adding a footage that is related to the video, but be sure to evaluate the existing footages before your final plan. If the video is for losing weight, consider before and after photos to be added to your corporate video. These are appropriate essentials that can enhance the video.

There are corporate video production companies that are greatly knowledgeable in producing great corporate videos. When someone watches your corporate video, it should quickly make sense to all the target viewers. It should relate to the person who will be watching it so they can remember the brand they have watched on the corporate video. If you aim to sell more and at the same time is to educate people, your corporate video must have all these. So make sure that your corporate video has the substance that can capture the mind of your target audience.